Radiant Skin Aesthetics
How might we optimize conversion rate through effective branding?
Over 4 weeks in early 2024, I worked to create the brand identity and website of a newly established esthetician business. RSA aimed to develop a strong brand and visual presence to generate an influx of customers. I worked on this project individually, leading it from research stages to shipping, while collaborating with RSA’s founder to develop her vision.
As a very young company, Radiant Skin Aesthetics had no branding, office, or website. The founder knew she wanted to balance a professional appearance with a sense of femininity and beauty, but all she had was a Pinterest board to start. Starting the business off strong was also a concern, and while she planned to market the business through social media, she wanted to make sure that customers were likely to book right away as she got that first initial wave of viewers to the site.
Visit the full case study at https://www.viviannechampagne.com/rsa
Visit the full website at https://radiantskinaesthetics.org/
